A brand without branding
This, seems to be a very well known mark in japan that makes good products in diferent areas, they all got a very good quality and they don’t emphasize on their brand. You have to look carefully to find it.
Muji has charateristics I prefer many times: simplicity, funcionality, quality … and if you have a look on their website you may fine they aren’t expensive. By the way, they got things for everything.
What the hell has this in common with computing? Easy: those characteritics are worthy in IT (webdesign, software architecture, …). You may say is a Zen point of view and maybe you’re right.