Couple of weeks ago Amazon has come to Spain. As long as I’m Amazon customer (both UK & USA sites) I have a look on it. Nothing new, just Amazon. There’re two things where Amazon may have a great impact in Spain:
- digital books, because the lack of good aproach from publishers, they seems to be blind
- distribution, because they portfolio, price and cost on delivery
I need books, traditional ones not digital, for my yet not finished university studies. So I check my university online store and Amazon. In short: Amazon is cheaper (even more, if I consider Amazon offer free cost delivery and my university charges an amount for it). Amazon is easier.
The truth must be told and I’ve to admit Amazon has no stock, but honestly, is this particular case I can wait a few days.
In conclusion, IT technologies may help -significantly- to bussines success; easiness in use, delivery efficiency, cost reduction, process management… that’s what you may find after my buy decision in Amazon.