Benavent

Mobile phone operating system quotas in Q3 2013

An advantage of being late in writing is that you may think twice what you say… it didn’t guarantee your’re right, on the other hand.

You may say the quotas among mobile OS in 2013 Q3 there’s only to be told. It’s obvious that Android and iOS are the 75% of the market if we look the results over the year.

Operating
System

3Q13 Shipment Volumes

3Q13 Market Share

3Q12 Shipment Volumes

3Q12 Market Share

Year-Over-Year Change

Android

211.6

81.0%

139.9

74.9%

51.3%

iOS

33.8

12.9%

26.9

14.4%

25.6%

Windows Phone

9.5

3.6%

3.7

2.0%

156.0%

BlackBerry

4.5

1.7%

7.7

4.1%

-41.6%

Others

1.7

0.6%

8.4

4.5%

-80.1%

Total

261.1

100.0%

186.7

100.0%

39.9%

So, what’s worthy to think about? Just two facts; Blackberry keeps falling down and Windows has a significant growth. Is Windows the refuge for former Blacberry users?

I really don’t know if it’s so and maybe we’ve to wait a little bit until how Blackberry ends or change their business. There’s one strengh shared by Blackberry and Windows Phone; business features.

Blackberry started by offering an added value by Microsoft Exchange integration when no one did it better. Now, with a mature Windows OS for mobile Microsoft can overtake any competitor in this arena. iOS is yet quite consumer and fashioned oriented, not focused on companies needs. Android has yet a lack of integration in the companies software in terms. Time to MS to keep increasing, especially in business field?